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Friday, March 9, 2012

Professional Web Design: Techniques and Templates (CSS & XHTML), 3rd Edition (Charles River Media Internet)


Professional Web Design: Techniques and Templates (CSS & XHTML), 3rd Edition (Charles River Media Internet)


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Professional Web Design: Techniques and Templates (CSS & XHTML), 3rd Edition (Charles River Media Internet) Overview


Learning CSS technology and continually improving one’s design and developer skills is essential or every Web designer. Professional Web Design: Techniques and Templates (CSS and HTML), Third Edition educates beginning-to-intermediate Web designers on crucial design issues through eneral discussion, case studies, and helpful tips and techniques. Using easy-to-understand anguage and concepts, the book bridges the knowledge gap from XHTML table-based design to ull CSS-based design, helping you master the most current technologies and techniques needed. ith over 13 years of experience as a Web designer for Fortune 500 companies, non-profi ts, and mall businesses alike, author Clint Eccher has learned numerous tips and techniques of the trade nd discloses them here, saving you time and potential aggravation by alerting you to potential itfalls. Best of all, he shares over 200 of the completely customizable design templates that he as developed over the years on this book’s companion CD-ROM! The designs included on the CD llustrate the book’s content and offer you a variety of options—XHTML table-based coded Web ites, e-newsletters, signatures, Photoshop-only designs, and CSS-coded designs. These designs ot only offer the reader a variety of designs that can be quickly customized and used, but are reat for inspiration as well. This is a complete Web design training course and free library of templates ll in one

Kindle textbooks are functionally equivalent to the print textbook. In some cases, individual items such as ancillary images or multimedia have been removed for digital delivery due to rights restrictions.



Professional Web Design: Techniques and Templates (CSS & XHTML), 3rd Edition (Charles River Media Internet) Specifications


Clint Eccher has designed professional Web sites for seven years and now makes some of his designs available as templates through his own site (A5design.com) and with his new book, Professional Web Design. You get 50 templates (each of which features home and second-level pages) and careful instructions on how to adapt them for your own use. Along the way, Eccher offers sound advice on good Web design practices; a little bit about HTML, cascading style sheets, and JavaScript; a look at JPEGs and GIFs; and some insight into "comping" (sketching) a site design for the client's approval.

For the most part, however, this book addresses just those aspects of Web design that readers will need to know in order to successfully utilize the templates. These are designed as "mortised" sites; that is, they are built with nested tables and sliced GIF/JPEG combinations, the kind of design made easy with the advent of Adobe's ImageReady and Macromedia's Fireworks. Although this is not a how-to about using those applications or about creating such sites from scratch, Eccher does help readers learn how to debug and otherwise adjust the source code in order to successfully implement the designs. In addition to trial versions of the major applications, the CD-ROM also contains the JavaScript Cookbook and HTML/CSS Developer's Resource Guide, which provide lots of cut-and-paste source code for all kinds of features (games, sounds, pop-up messages) that can be added to a Web page.

One caveat: despite the templates, this book is too detailed for beginners. For those with some experience, and especially for developers who lack design skills and like the A5design style, this book amounts to an intensive Clint Eccher brain-picking seminar. He offers a few tricks that can be applied to any design (like his tips on how to drastically reduce file sizes) and some good general advice (for example, "Do not get attached to the work" because a client may just decide against it). --Angelynn Grant

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